GIFs for Email Marketing
Adding GIFs to emails can increase click-through rates by up to 42%. They bring movement and life to otherwise static email content.
Tips & Best Practices
- ✓Keep file size under 1MB for fast email loading
- ✓Use subtle animations — don't overwhelm
- ✓Always include a static fallback for Outlook
- ✓Limit to one GIF per email
- ✓Place the GIF above the fold